POS Surveys
POS CUSTOMER SURVEYS
Our results enable the effective and efficient
design of POS measures.
We look over your customers' shoulders
Market Research at the Point of Sale - POS
We gather consumer insights for your success at the POS!
With our experienced team at the POS, we collect valuable qualitative data and discreetly look over your customers’ shoulders as mystery shoppers.
Completely customized and adapted to your specific challenges. We can implement these surveys nationwide with over 800 experienced face-to-face interviewers. The data collected on target customers is important for your marketing activities. Through consumer insights, you can develop powerful marketing strategies and reach customers directly with appropriate offers.
We gather consumer insights for your success at the POS! With our experienced team at the POS, we collect valuable qualitative data and discreetly look over your customers’ shoulders as mystery shoppers.
Completely customized and adapted to your specific challenges. We can implement these surveys nationwide with over 800 experienced face-to-face interviewers. The data collected on target customers is important for your B2C marketing activities. Through consumer insights, you can develop powerful marketing strategies and reach customers directly with appropriate offers.
Nationwide distribution of our face-to-face interviewers
65
Nielsen 1 Hamburg, Bremen, Schleswig-Holstein, Lower Saxony
235
Nielsen 2 North Rhine-Westphalia
65
Nielsen 3a Hesse, Rhineland-Palatinate, Saarland
65
Nielsen 3b Baden-Württemberg
65
Nielsen 5 Berlin
135
Nielsen 6 Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt
65
Nielsen 7 Thuringia, Saxony
65
Nielsen 4 Bavaria
65
Nielsen 1 Hamburg, Bremen, Schleswig-Holstein, Lower Saxony
135
Nielsen 2 North Rhine-Westphalia
65
Nielsen 3a Hesse, Rhineland-Palatinate, Saarland
65
Nielsen 3b Baden-Württemberg
65
Nielsen 5 Berlin
135
Nielsen 6 Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt
65
Nielsen 7 Thuringia, Saxony
65
Nielsen 4 Bavaria
65
Nielsen 1 Hamburg, Bremen, Schleswig-Holstein, Lower Saxony
135
Nielsen 2 North Rhine-Westphalia
65
Nielsen 3a Hesse, Rhineland-Palatinate, Saarland
65
Nielsen 3b Baden-Württemberg
65
Nielsen 5 Berlin
135
Nielsen 6 Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt
65
Nielsen 7 Thuringia, Saxony
65
Nielsen 4 Bavaria
Study designs and concepts for the POS
We support you with your CAPI project at the POS
POS Projects
- Customer surveys
- Pedestrian surveys
- Trade fair and event surveys
- Footfall measurements
- Mystery research
Analyzing customer behavior is the key to growth
Believe us, a close look at consumers sometimes reveals a perspective that your analysts had not previously considered. These newly gained insights can be the key to a completely new and often particularly effective problem-solving approach. With this powerful knowledge, you gain a clear competitive advantage and understand your customers better. Use current trends in customer behavior as a basis for decisions regarding the positioning of your own brand.
Training and monitoring for your POS projects
Professional interviews at the POS and full field control
Before each project starts, an obligatory briefing takes place so that the team is optimally prepared for the project work from a professional perspective. Through our internal check-ups, we assess our interviewers both qualitatively and quantitatively to keep the quality and cohesion in our teams at a high level. The following criteria and measures ensure the quality of our interviewers’ in-person interviews and are the foundation for a successful project.
- Well-groomed and professional appearance
- Training and coaching (moderation, interview techniques, group specifics, etc.)
- Audits and inspections by supervisors and project managers
- Flexibility and friendliness
- Debriefings
- Internal team meetings
By continuously using our interviewer performance documentation—an individual-specific, cross-study evaluation—we ensure that only qualified, reliable staff are deployed for your project. To ensure consistently high interview quality, we also carry out unannounced on-site checks during assignments.
Quality & trust
Ensured through comprehensive monitoring and a strong team
In all our studies, the quality of our interviewers and moderators is reviewed. This is not about a lack of trust, but about traceability and documentation for our clients.
This enables us to respond quickly to queries and provide feedback at short notice.
Our quality assurance checklists include:
- Interview duration/date/start-end time
- Response checks (regarding respondents)
- Filter routing
- Completeness check
- Measurements (e.g.: question blocks in the interview)
- Technical checks (e.g.: software/hardware)
- PAPI checks
- Individual checks of interviewers (handwriting/legibility, content checks, etc.)
- Double checks for screenings and quotas
- Specific checks regarding project-specific requirements
Immerse yourself in the worlds of your target group and utilize valuable insights! We support you with targeted and tailored strategies, solutions, and services. Get to know us and schedule an appointment for an informative initial consultation.
Fill out the form or send us an email at: info@nio-field.com
You can reach us by phone at the following number:
(+49) 21174959255
We will contact you within one business day.
