POS CUSTOMER SURVEYS
We collect consumer insights for your success at the POS!
POS-POS CUSTOMER SURVEYS
We collect consumer insights for your success at the POS!
WE LOOK OVER THE SHOULDERS OF YOUR CUSTOMERS
Market research at the point of sale – PoS
We collect consumer insights for your success at the POS!
With our experienced team at the POS, we collect valuable, qualitative data and look over the shoulders of your customers covertly as mystery shoppers.
Individually and adapted to your specific challenges. We can implement these surveys with over 800 experienced face-to-face interviewers nationwide. The data collected about target customers is important for your marketing activities. Consumer insights enable you to develop effective marketing strategies and pick up customers directly with appropriate offers
We collect consumer insights for your success at the POS!
With our experienced team at the POS, we collect valuable, qualitative data and look over the shoulders of your customers covertly as mystery shoppers.
Individually and adapted to your specific challenges. We can implement these surveys with over 800 experienced face-to-face interviewers nationwide. The data collected about target customers is important for your marketing activities. Consumer insights enable you to develop effective marketing strategies and pick up customers directly with appropriate offers
Ganz individuell und an ihre jeweiligen Herausforderungen angepasst. Diese Befragungen können wir mit über 800 erfahrenen Face To Face Interviewern bundesweit umsetzen. Die erhobenen Daten über Zielkunden sind wichtig für Ihre B2C-Marketing-Aktivitäten. Durch Consumer Insights können sie schlagkräftige Marketing-Strategien entwickeln und Kunden mit adäquaten Angeboten direkt abholen.
65
Nielsen 1 Hamburg, Bremen, Schleswig-Holstein, Niedersachsen
235
Nielsen 2 Nordrhein-Westfalen
65
Nielsen 3a Hessen, Rheinland-Pfalz, Saarland
65
Nielsen 3b Baden-Württemberg
65
Nielsen 5 Berlin
135
Nielsen 6 Mecklenburg-Vorpommern, Brandenburg, Sachsen-Anhalt
65
Nielsen 7 Thüringen, Sachsen
65
Nielsen 4 Bayern
65
Nielsen 1 Hamburg, Bremen, Schleswig-Holstein, Niedersachsen
135
Nielsen 2 Nordrhein-Westfalen
65
Nielsen 3a Hessen, Rheinland-Pfalz, Saarland
65
Nielsen 3b Baden-Württemberg
65
Nielsen 5 Berlin
135
Nielsen 6 Mecklenburg-Vorpommern, Brandenburg, Sachsen-Anhalt
65
Nielsen 7 Thüringen, Sachsen
65
Nielsen 4 Bayern
65
Nielsen 1 Hamburg, Bremen, Schleswig-Holstein, Niedersachsen
135
Nielsen 2 Nordrhein-Westfalen
65
Nielsen 3a Hessen, Rheinland-Pfalz, Saarland
65
Nielsen 3b Baden-Württemberg
65
Nielsen 5 Berlin
135
Nielsen 6 Mecklenburg-Vorpommern, Brandenburg, Sachsen-Anhalt
65
Nielsen 7 Thüringen, Sachsen
65
Nielsen 4 Bayern
Study designs and concepts for the POS
We support you with your CAPI project at the POS
POS PROJECTS
- Customer surveys
- Surveys of passers-by
- Trade fair and event surveys
- Frequency measurements
- Mystery Research
Analyzing customer behavior is the key to growth
Believe us, a close look at consumers sometimes reveals a perspective your analysts hadn’t thought of before. These newfound insights can be the key to solving problems in a completely new and often particularly effective way. With this powerful knowledge, they gain a clear competitive advantage and better understand their customers. Use the current trends in customer behavior as a basis for decisions regarding the positioning of your own brand.
Training and monitoring for your POS projects
Professional interviews at the POS and full field control
Before the start of each project, we hold mandatory briefings to ensure that the team is optimally prepared for the project work from a professional point of view. Through our internal check-ups we test our interviewers qualitatively and quantitatively to keep the quality and harmony in our teams at a high level. The following criteria and measures ensure the quality of our interviewers’ personal interviews and are the foundation for a successful project.
- Well-groomed and serious appearance
- Education and training (moderation, interviewing, group specifics, etc.)
- -Audits and examinations by supervisors and project managers
- Flexibility and friendliness
- Debriefings
- Internal team meetings
Through the continuous use of our interviewer performance documentation – a person-specific and cross-study assessment – we ensure that only qualified, reliable personnel are assigned to your project. To ensure consistently high interview quality, we also conduct unannounced on-site checks during assignments.
Quality & Trust
Ensured by comprehensive monitoring and a strong team
In all our studies, the quality of our interviewers and moderators is monitored. This is not because of trust, but because of traceability and documentation for our clients.
This ensures fast response times to requests and allows us to provide feedback at short notice.
Our quality assurance checklists include:
- Interview duration / date / start-end time
- Response check (regarding respondents)
- Filter guide
- Completeness check
- Measurements (e.g.: question blocks in the interview)
- Technical checks (e.g.: software / hardware)
- PAPI checks
- Individual checks of the interviewers (writing or readability, content check, etc.)
- Double checks for screenings and quotas
- Specific checks regarding project-specific requirements
Maybe also interesting for you?
CATI / Telephone surveys
We only use our own interviewer resources – no offshore telephony.
Event Check
We measure the success of your outlets, events and events live, objectively and reliably.
PAPI controls
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CATI / Telephone surveys
We only use our own interviewer resources – no offshore telephony.
Event Check
We measure the success of your outlets, events and events live, objectively and reliably.
PAPI controls
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Immerse yourself in the worlds of your target group and use valuable insights! We support you with targeted and tailor-made strategies, solutions and services. Get to know us and make an appointment for an informative initial meeting.
Fill out the form or send us an email to: info@nio-field.com
You can reach us by phone at the following number:
(+49) 21174959255
We will contact you within one working day